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2018 Jan IBM Official New Released C8010-474
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IBM Tealeaf Customer Experience Management V8.7, Business Analysis

Question No: 1 – (Topic 1)

A travel site wants to know the absolute potential and absolute revenue of email campaigns. Each of the dozen campaigns sent weekly is designated by a unique campaign code. Potential and actual revenue may be recorded from the site#39;s cart. Which two should be configured as dimensions for this Report?

  1. Cart views

  2. Actual revenue

  3. Campaign code

  4. Potential revenue

  5. Purchase success

Answer: C,E

Question No: 2 – (Topic 1)

A wireless company is considering adding the zPhone to its lineup of supported phones. They have events reporting on number of sessions, cart start and cart abandonment.

Which two dimensions could be added to these events to understand user demand for the zPhone?

  1. Browser

  2. Traffic type

  3. Search term

  4. Browser version

  5. Mobile device brand

Answer: C,E

Question No: 3 – (Topic 1)

A business analyst needs to create an event that fires only when a user types in quot;teaquot; into a form when on page Z. There are two events already configured which will be used for this new event. Event A tracks page Z and Event B tracks the input of ea?configured which will be used for this new event. Event A tracks page Z and Event B tracks the input of ?ea? In the Event Creation Wizard, what must be set as the evaluator for the new event condition

to fire correctly?

  1. Any

  2. All

  3. Last Hit

  4. Distance Between

Answer: B

Question No: 4 – (Topic 1)

Daily Top Movers are calculated at 4:30 am. A blackout period for a daily top mover alert is configured from 10:00 pm until 6:00 am every day. Which statement is true?

  1. There is no blackout period for Daily Top Mover alerts, as these cover the whole day.

  2. The blackout period is only effective from 10:00 pm until 4:30 am, because that is when Daily Top Mover calculation takes place.

  3. Blackout periods for Daily Top Mover Alerts apply to the day on which the calculation is run, rather than the day the data was acquired.

  4. The calculation made at 4:30 am applies to the previous day, and the blackout period configured for the alert also applies to the previous day.

Answer: D

Question No: 5 – (Topic 1)

A business analyst has been assigned to evaluate the behavior of customers making multiple attempts in a new registration process. Which event should be created?

  1. An event that tracks abandonment from the first step.

  2. An event that tracks failure at the registration submission.

  3. An event that captures the distance between the start and completion in hits.

  4. An event that fires when the required steps are present but not in the correct sequence.

Answer: C

Question No: 6 – (Topic 1)

Which statement about dashboards is true?

  1. Dashboards do not refresh automatically.

  2. Components cannot be shared across dashboards.

  3. Inactive dashboards appear in the dashboard menu.

  4. The underlying reports are viewable from an icon at the top of the dashboard component.

Answer: D

Question No: 7 – (Topic 1)

How many Session Attributes can users define?

  1. 24

  2. 30

  3. 64

  4. Unlimited

Answer: C

Question No: 8 – (Topic 1)

A dimension may be populated by a hit attribute for its value under which circumstances?

  1. The hit attribute value is available when the event it is applied to fires.

  2. The hit attribute value is available any time before the event it is applied to fires.

  3. The dimension is being applied to an event set to evaluate first hit of session.

  4. The dimension is being applied to an event set to evaluate at the end of session.

Answer: A

Question No: 9 – (Topic 1)

Why would a business analyst drag and drop column headers in a session list?

  1. To display a session summary

  2. To add a new data column to the column header

  3. To display the sessions that meet the filter criteria

  4. To group sessions according to the values in the column

Answer: D

Question No: 10 – (Topic 1)

An event modeler has created a new event that fires at the end of a session. Which would NOT receive a value?

  1. A hit attribute

  2. A session attribute

  3. A distance event

  4. A sequence event

Answer: A

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