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2018 Jan IBM Official New Released M8010-663
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IBM Digital Marketing Optimization Sales Mastery v1
Question No: 11
What is the product family that enables you to seamlessly integrate online customer experience data with other business application?
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CSO Suite
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CBA Suite
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CX Mobile
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cxConnect
Answer: D
Reference: http://www-01.ibm.com/common/ssi/cgi- bin/ssialias?infotype=ANamp;subtype=CAamp;htmlfid=897/ENUS213-096amp;appname=USN (see cxconnect integration solutions)
Question No: 12
What is a struggle as defined by Tealeaf?
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Errors and issues encountered by a user on a mobile or web site
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Repetitive behavior by a user resulting in an unsuccessful online interaction
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Dysfunctional user actions that might cause an unsuccessful online interaction
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All of the above
Answer: D
Question No: 13
What types of content can be recommended via IBM Content Recommendations?
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Complementary products and offers
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Body text from product pages on a retail website
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Videos, white papers and articles
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Only those assets that have received high peer recommendations
Answer: C
Question No: 14
What are the two key features of cxReveal?
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Fraud detection and Key Performance Indicators (KPIs)
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Dashboards and portal integration
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Shadow browse and annotations
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Session search and fraud detection
Answer: C
Reference: http://public.dhe.ibm.com/common/ssi/ecm/en/zzd03170usen/ZZD03170USEN.PDF (page 2, see feature highlights)
Question No: 15
Which of these business problems is one that IBM EMM DMOS addresses?
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Market visibility and thought leadership
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Integration of marketing efforts
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Market research
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Sales forecasting
Answer: C
Reference: http://public.dhe.ibm.com/partnerworld/pub/swg/tealeaf_2.pdf (slide 26)
Question No: 16
When it comes to DMO#39;s digital marketing execution, what are some of the key capabilities?
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Strategic planning and budgeting
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Product recommendations and email targeting
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Measuring customer interaction across their lifecycle
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Generating a pipeline of qualified leads
Answer: B
Question No: 17
The products in CBA Suite consists of all the following except:
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cxReveal
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cxView
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cxResults
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cxOverstat
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cxImpact
Answer: A,C
Reference: http://www-03.ibm.com/software/products/us/en/customer-behavior-analysis/
Question No: 18
Aimed at the mid-market and the digital marketing departments of large organization, the IBM Marketing Center application helps customer do what?
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Organize product offers for social channels
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Manage real-time marketing, split testing and site personalization
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Deliver instant insight into the performance of mobile campaigns
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Improve your search engine optimization and search marketing efforts
Answer: B
Reference: http://www-03.ibm.com/software/products/us/en/all-in-one-marketing/ (see the first bullet on the page)
Question No: 19
Which marketing channel does IBM Impression Attribution primarily influence?
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Email marketing
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Display advertising
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Social media
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Mobile channels
Answer: B
Reference: http://www-03.ibm.com/software/products/us/en/impression-attribution/
Question No: 20
Name three benefits of the CSO Suite:
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Market positioning: reduction in Average Handle Timer dispute resolution
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Customer conversion, reduction in Average Handle Time, customer training
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Cross-sell / up-sell, call avoidance, reduction in Average Handle Time
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Improve site content, call avoidance, fraud forensics
Answer: B
Reference: http://www-304.ibm.com/industries/publicsector/fileserve?contentid=243509
(slide 13)
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