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IBM Digital Marketing Optimization Sales Mastery v1

Question No: 1

Of the four brands that compose IBM Enterprise Marketing Management (EMM), which two make up the bulk of EMM#39;s DMO capabilities?

  1. Unica and Coremetrics

  2. Unica and Tealeaf

  3. Coremetrics and DemandTec

  4. Coremetrics and Tealeaf

Answer: D

Question No: 2

Name some of the metrics that marketers routinely track with DMO products?

  1. Social and mobile throughput

  2. Email open rate and conversion rate

  3. Total hits and pages displayed

  4. Return on direct mail

Answer: B

Question No: 3

What is the key value proposition of IBM Digital Analytics for Social Media?

  1. Monitor customer sentiment for your brand

  2. Track Facebook post and re-tweets from Twitter

  3. Identify social campaigns that deliver the greatest impact

  4. Measure your social media spend

Answer: D

Reference: http://www-03.ibm.com/software/products/us/en/social-media-digital-analytics/

Question No: 4

What do IBM customers typically yield from IBM Product Recommendations, in terms of revenue lift?

  1. 50% in sales; 80% during the holidays

  2. 5-20% lift in average order value

  3. 3-5% increase in products purchased

  4. 60-70% improvement in conversion rates

Answer: C

Question No: 5

The most persuading method to sell Tealeaf to prospects is:

  1. Differentiate Tealeaf from competitors

  2. Tell Tealeaf customer stories

  3. Tell prospects about the benefits of Tealeaf

  4. Sell products at a discounted price

Answer: B

Question No: 6

What are the two primary benefits for companies using Tealeaf?

  1. Marketing placement and IT performance

  2. IT performance and data analytics

  3. Conversion and retention

  4. Data analytics and retention

Answer: C

Question No: 7

What are the two key features of cxImpact?

  1. Replay search and basic reporting

  2. Replay and audits

  3. Performance reporting and form conversion

  4. Session history and summary reports

Answer: B

Reference: http://public.dhe.ibm.com/common/ssi/ecm/en/zzd03167usen/ZZD03167USEN.PDF

Question No: 8

IBM Digital Data Exchange (DDX) helps ease what marketing processes?

  1. Data import and export into your email marketing application

  2. Open source master data management

  3. Tag management and data collection

  4. The ability to manage and execute marketing campaigns

Answer: C

Reference: http://www-01.ibm.com/software/marketing-solutions/digital-data-exchange/

Question No: 9

Which applications do the CX Mobile support?

  1. Native Apps and Mobile Site

  2. HTML5, Hybrid Apps, and Native Apps

  3. HTML5, Hybrid Apps, Native Apps, Mobile Site

  4. HTML Native Apps, and Hybrid Apps

Answer: C

Reference: http://public.dhe.ibm.com/common/ssi/ecm/en/zzd03162usen/ZZD03162USEN.PDF (page 1, see feature highlights)

Question No: 10

Which of the following represents an average deal size for a new customer in 2011, and then an average follow-on deal?

A. $160,000 and $400,000 B. S200.000 and $360,000 C. $240,000 and $360,000 D. $280,000 and $400 000

Answer: A

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