[Free] 2018(Jan) EnsurePass Passguide IBM M8010-663 Dumps with VCE and PDF 11-20

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IBM Digital Marketing Optimization Sales Mastery v1

Question No: 11

What is the product family that enables you to seamlessly integrate online customer experience data with other business application?

  1. CSO Suite

  2. CBA Suite

  3. CX Mobile

  4. cxConnect

Answer: D

Reference: http://www-01.ibm.com/common/ssi/cgi- bin/ssialias?infotype=ANamp;subtype=CAamp;htmlfid=897/ENUS213-096amp;appname=USN (see cxconnect integration solutions)

Question No: 12

What is a struggle as defined by Tealeaf?

  1. Errors and issues encountered by a user on a mobile or web site

  2. Repetitive behavior by a user resulting in an unsuccessful online interaction

  3. Dysfunctional user actions that might cause an unsuccessful online interaction

  4. All of the above

Answer: D

Question No: 13

What types of content can be recommended via IBM Content Recommendations?

  1. Complementary products and offers

  2. Body text from product pages on a retail website

  3. Videos, white papers and articles

  4. Only those assets that have received high peer recommendations

Answer: C

Question No: 14

What are the two key features of cxReveal?

  1. Fraud detection and Key Performance Indicators (KPIs)

  2. Dashboards and portal integration

  3. Shadow browse and annotations

  4. Session search and fraud detection

Answer: C

Reference: http://public.dhe.ibm.com/common/ssi/ecm/en/zzd03170usen/ZZD03170USEN.PDF (page 2, see feature highlights)

Question No: 15

Which of these business problems is one that IBM EMM DMOS addresses?

  1. Market visibility and thought leadership

  2. Integration of marketing efforts

  3. Market research

  4. Sales forecasting

Answer: C

Reference: http://public.dhe.ibm.com/partnerworld/pub/swg/tealeaf_2.pdf (slide 26)

Question No: 16

When it comes to DMO#39;s digital marketing execution, what are some of the key capabilities?

  1. Strategic planning and budgeting

  2. Product recommendations and email targeting

  3. Measuring customer interaction across their lifecycle

  4. Generating a pipeline of qualified leads

Answer: B

Question No: 17

The products in CBA Suite consists of all the following except:

  1. cxReveal

  2. cxView

  3. cxResults

  4. cxOverstat

  5. cxImpact

Answer: A,C

Reference: http://www-03.ibm.com/software/products/us/en/customer-behavior-analysis/

Question No: 18

Aimed at the mid-market and the digital marketing departments of large organization, the IBM Marketing Center application helps customer do what?

  1. Organize product offers for social channels

  2. Manage real-time marketing, split testing and site personalization

  3. Deliver instant insight into the performance of mobile campaigns

  4. Improve your search engine optimization and search marketing efforts

Answer: B

Reference: http://www-03.ibm.com/software/products/us/en/all-in-one-marketing/ (see the first bullet on the page)

Question No: 19

Which marketing channel does IBM Impression Attribution primarily influence?

  1. Email marketing

  2. Display advertising

  3. Social media

  4. Mobile channels

Answer: B

Reference: http://www-03.ibm.com/software/products/us/en/impression-attribution/

Question No: 20

Name three benefits of the CSO Suite:

  1. Market positioning: reduction in Average Handle Timer dispute resolution

  2. Customer conversion, reduction in Average Handle Time, customer training

  3. Cross-sell / up-sell, call avoidance, reduction in Average Handle Time

  4. Improve site content, call avoidance, fraud forensics

Answer: B

Reference: http://www-304.ibm.com/industries/publicsector/fileserve?contentid=243509

(slide 13)

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