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IBM Enterprise Marketing Management Sales Mastery Test v1

Question No: 11

What activity is involved in the cross-session funnels step, in the progression of the Coremetrics life cycle?

  1. View programmatic insights and time to reach trends to identify quick wins.

  2. Target active visitors associated with any milestone.

  3. Identify which milestones influence future milestones.

  4. Invest in the marketing, content, and products that influence milestone advancement.

Answer: A

Question No: 12

What will help serve to enhance personalization efforts for Coremetrics EMM products?

  1. Incorporating qualitative feedback.

  2. Increasing operational awareness.

  3. Integrating learned visitor attributes.

  4. Augmenting customer profile.

Answer: C

Reference: http://sandbox.customerthink.com/news/coremetrics_announces_significant_enhancement s_to_livemail_search_and_intelligent_offer_applica

Question No: 13

How is the IBM product ILOG used in the EMM solution?

  1. It can be used as part of the selling phase of the EMM solution.

  2. It can be used as part of the marketing phase of the EMM solution.

  3. It can be used as part of the initial phase of the EMM solution.

  4. It can be used as part of the fulfillment phase of the EMM solution.

Answer: B

Question No: 14

What is one of the EMM offerings called that allows the customer to understand and prospect behavior across all online channels?

  1. Transformation analytics

  2. Open media performance

  3. Channel performance

  4. Web and digital analytics

Answer: D

Reference: http://measure.coremetrics.com/corem/getform/reg/wp-driving-value-from-your- multichannel-data

Question No: 15

How is the Coremetrics Software as a Service (SaaS) product used in IBM’s EMM product lineup?

  1. It is used as a deployment model to optimize online marketing.

  2. It is used as a recovery mode to recover from online disasters.

  3. It is used as a replication server to replicate marketing information.

  4. It is used as a tracking product for tracking customer transactions.

Answer: A

Reference: http://www.informationweek.com/news/software/bi/231002187

Question No: 16

What fundamental change is marketing going through with respect to an EMM product solution?

  1. Shared media convergence influences old distribution channels.

  2. Internet no longer applies to how consumers buy.

  3. Old distribution channels challenges are re-appearing.

  4. Internet continues to transform how consumers buy.

Answer: D

Question No: 17

Who are the decision makers for using the Coremetrics EMM product?

  1. Practitioners

  2. Board of Directors

  3. Executives

  4. Users

Answer: C

Question No: 18

What is one of the main competitors for IBM’s EMM offerings in the marketplace?

  1. Teradata

  2. IndustryTrends

  3. OpenAnalytics

  4. NetTrends

Answer: A

Reference: http://crmsearch.com/aprimo-teradata.php

Question No: 19

Who are the influencers for using the Coremetrics EMM product?

  1. Practitioners

  2. Managers

  3. Executives

  4. Board of Directors

Answer: B

Question No: 20

What is the main objective of the EMM solution for IBM customers?

  1. Power the success of every marketing organization with innovative technology solutions.

  2. Entertain new business prospects by adapting legacy systems.

  3. Increase content flow between IBM products allowing the customer to make IBM product purchase decisions.

  4. Decentralization of content in the marketplace.

Answer: A

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